Kitchfix Crunches Numbers for Granola Success: A Good Food Business Accelerator Story

Josh Katt, a Chicago chef, came up with the idea for his eight-year-old Kitchfix company while working as a personal chef and creating healthy meals — made from anti-inflammatory superfood ingredients — for customers who were fighting cancer. Kitchfix enabled him to expand the concept to a broader customer base. He grew a business that delivers prepared meals to homes and dropoff points, does catered events, and even has a small store in the Gold Coast neighborhood just north of downtown Chicago. Along the way, Katt and his team hit upon a product they learned had serious commercial potential: a grain-free, superfood-loaded variant of granola. His desire to grow this part of his business led to his participation in FamilyFarmed’s Good Food Business Accelerator.