Butcher Rob Levitt’s Good Food Festival Ham Class Builds on His Customer Service Efforts

Rob Levitt is one of Chicago’s leading butchers, and his store, The Butcher & Larder, has grown its clientele since moving a short distance from its tiny original shop to the Local Foods retail store than opened last June. Customer service and information is part of the store’s stock in trade, and FamilyFarmed is pleased that Levitt will be conducting a ham curing workshop — timed to the Easter holiday on which ham is a traditional favorite — at its Good Food Festival on Saturday, March 26.

It is a return engagement for Levitt, who conducted a pâté making workshop at the 2015 Good Food Festival. The article below describes Levitt’s love of ham, his dedication to providing the highest quality products, and his devotion to consumer education about meat.

To learn more about the three-day Good Food Festival & Conference, click here. To purchase tickets, click here.

by Bob Benenson, FamilyFarmed

Rob Levitt, one of Chicago’s leading butchers, is conducting a ham-curing workshop at FamilyFarmed’s Good Food Festival on March 26. The choice of a ham class makes sense, and not just because the event is on the weekend of Easter, a holiday on which ham is one of the traditional dishes.

For one thing, Levitt — founder and head butcher at Chicago’s The Butcher & Larder store — loves ham. “Cured ham is my favorite thing in the world,” said Levitt in an interview on March 15, adding that for his first Father’s Day, his wife Allie (a talented chef with whom he worked in restaurants before they started the store in 2011) gave him an aged Benton’s country ham and a custom-designed ham-cutting knife.

And curing ham is something Levitt and his team of young butchers get to do a lot more since last June, when they joined forces with Local Foods — a distributor of locally and sustainably produced fresh and packaged food products — in a new retail market located at 1427 N. Willow St. in Chicago’s Bucktown neighborhood.

The Butcher & Larder’s original shop, about a mile south in the Noble Square community was tiny. Its location at Local Foods thus was like a dream come true for Levitt and his team, providing them with ample space to prep the whole carcasses they receive from sustainable and mostly regional producers (the cutting tables in the original store were right in the middle of the shop); rooms where aging or cured meats are hung; and a smokehouse all their own.

“One of my favorite stories when I’m taking people through here on a tour is we go into the meat cooler,” Levitt said. “I say, this is just for me, it’s a 1,500 square-foot cooler just for the meat department. My old store was 1,200 square feet. The whole store could fit in here. It’s a pretty big difference.”

Another big difference, relevant to the discussion of ham, is that The Butcher & Larder can now process all of its meat products in-house. Levitt explained about the old store, “We were dependent on a restaurant up the street that let us use their smoker. But it had to go overnight and if somebody didn’t feed the fire or somebody turned the thermostat up, we had product ruined…. We were very grateful to have that, but to take 20, 30 hams up the street to a restaurant and get them all loaded up, get them all back, was such as hassle, and it never went well.”

Now, he said, “At Christmastime, we had 40-plus hams that we had brined and tied and ready to go, and we smoked all the ones we had orders for. But then a couple of days later someone would call and say, I know the order cutoff has already passed but is there any way I could get a ham. So we put a couple more hams in the smoker.”

The new facilities have enabled The Butcher & Larder to provide greater availability of one of its customers’ favorite items: boneless city ham, which is brined, smoked and usually custom-sliced as cold cuts. This is an item that was available, but less often, at the original store. “It’s just been flying off the shelves” at the new store, he said.

Meaty Advice

There also is a good reason why Levitt is a great choice to do a workshop at the Good Food Festival for the second consecutive year (he conducted a class on pâté making at the 2015 event). Levitt has always put customer service and information first.

Since The Butcher & Larder is a whole animal shop, it is  trying to sell every cut of meat, from the high-end “restaurant” cuts such as ribeyes and New York strip and crown roast of pork and rack of lamb to the least expensive cuts that are best when slowly braised. And Levitt and his staff excel at informing customers about some of the cuts that are less familiar and less expensive but nonetheless delicious.

They also will provide tips for cooking these cuts and — in a luxury they didn’t have at the original, meat-only store — can point customers to produce and other items in the Local Foods store that would go well with the meat.

“We make it a point when we train our staff, we’re talking to customers, the whole point is we are educating people, but we don’t want it to feel like education,” Levitt said. “We’re not making it feel like you have to learn a lesson on how to cook this meat. It’s really more of a dialogue, it’s a conversation. We really want to establish a relationship with people so they trust us.”

[Writer’s note: I have become a regular customer of The Butcher & Larder, and since expensive steak is very much a special occasion thing, Levitt and his staff have prompted me to sample a wide variety of excellent, more approachable cuts. They also make a point of remembering customers’ preferences. Ball tip, a beef steak from the butt end of the sirloin, has become one of my favorites. During one of my recent visits, Levitt looked up, saw me and said, “I have a great piece of ball tip for you if you’re interested.” I was.]

Because of the high quality of the meats The Butcher & Larder sells, and the custom cutting and other services it provides, even its lower end cuts aren’t exactly cheap. But the store reflects a mantra of the Good Food movement: eat better meat, and less of it. “We always encourage people to get smaller portions. It’s weird, I’m the only butcher I know who encourages people to buy less. Because I know they’ll be satisfied, and people feel I’m not trying to rip them off,” Levitt said.

That ethos extends right down to the humble hamburger. Levitt believes that when all the cuts are high quality and have great beef flavor, the specific cuts that go into the grind matter less than having a high enough fat content to enhance the flavor and the texture of the cooked burger. He said some people come in and insist on ground meat from expensive cuts, and he tells them they would be happy to, but it would run them around $15 or so a pound. The house blend, which makes a delicious burger, runs around half that price.

Levitt said a good hamburger is another one of his favorite things, and added, “The point is that, you can leave here with something as familiar as a pound of ground beef and really convince yourself that this product is better, and it comes through in something as simple as a hamburger. The perception is that this is a fancy store so you have to get something fancy. Make a burger. It’s great.”

Along with the everyday information sharing at the shop, The Butcher & Larder conducts occasional meat-cutting workshops. While Levitt does most of these, other staff members also participate — including McCullough Kelly-Willis, one of the rising number of women choosing butchery as a career, who conducted a lamb workshop on March 15, just before the St. Patrick’s Day and Easter holidays.

It is clear that Levitt has found the career that suits him. In a 45-minute interview about his business, he used the word “fun” 10 times.

Man loves his work.

Photographs by Bob Benenson.