Sales growth of natural food and beverage products is greatly outpacing sales growth for conventional products at the national level, a trend that has been consistent now for several years. The same can be said in every region of the United States, according to an analysis of market data by SPINS, the leading provider of retail consumer insights, analytics reporting and consulting services for the natural, organic and specialty products industry. And some of the differentials in sales growth between natural and conventional products are striking.
When it comes to good food, are you one of the True Believers or Enlightened Environmentalists who are really into it? A Healthy Realist or Strapped Seeker, who wants to eat better but faces budget and time constraints? Or are products defined as natural and organic just not a priority for you, as an Indifferent Traditionalist, a Struggling Switcher or a Resistant Non-Believer?
FamilyFarmed is proud to share the first installment of our new Good Food Insights series in partnership with New Hope Network, producer of industry-leading annual events that include the Natural Product Expos (West and East) and the Esca Bona thought leadership conference (which is the platform for the Insights series). This series of articles that will unpack the dynamics driving Good Food.