Sales growth of natural food and beverage products is greatly outpacing sales growth for conventional products at the national level, a trend that has been consistent now for several years. The same can be said in every region of the United States, according to an analysis of market data by SPINS, the leading provider of retail consumer insights, analytics reporting and consulting services for the natural, organic and specialty products industry. And some of the differentials in sales growth between natural and conventional products are striking.
John Foraker shared his experiences as former CEO of Annie’s Homegrown and current CEO of the Once Upon A Farm organic fresh baby food company (co-founded by actress Jennifer Garner) at FamilyFarmed’s Good Food Financing & Innovation Conference in Chicago on June 19. The entrepreneurs in attendance gained plenty of tips on scaling up a startup business, developing new products, taking risks and learning from what did not succeed. They also came away with one guiding principle from one of the pioneers in organic consumer packaged goods.
During his more than a decade and a half leading Annie’s Inc., John Foraker played a pioneering role in creating the market sector for organic versions of popular consumer packaged goods (CPGs) such as macaroni-and-cheese mix, crackers and breakfast cereals. Foraker was so successful building the Annie’s Homegrown product line that General Mills bought the company in 2014 for $820 million. So what is Foraker doing for an encore? He, with other innovators who include actress Jennifer Garner, has co-founded Once Upon A Farm, which is spearheading an effort to create a new retail category for fresh, organic, refrigerated baby food.
When it comes to good food, are you one of the True Believers or Enlightened Environmentalists who are really into it? A Healthy Realist or Strapped Seeker, who wants to eat better but faces budget and time constraints? Or are products defined as natural and organic just not a priority for you, as an Indifferent Traditionalist, a Struggling Switcher or a Resistant Non-Believer?
FamilyFarmed is proud to share the first installment of our new Good Food Insights series in partnership with New Hope Network, producer of industry-leading annual events that include the Natural Product Expos (West and East) and the Esca Bona thought leadership conference (which is the platform for the Insights series). This series of articles that will unpack the dynamics driving Good Food.
FamilyFarmed, a leading nonprofit advocate for a better food system, is happy to introduce you to the program for its 8th annual Good Food Financing & Innovation Conference. The Midwest’s premier business gathering focused on locally and sustainably produced food will be held Tuesday, June 19 at the Morgan Manufacturing event space in Chicago’s West Loop — and it has its strongest-ever lineup of industry experts discussing cutting-edge issues.
It was a proud and happy moment for FamilyFarmed when Ferd Hoefner, the longtime face and voice of the National Sustainable Agriculture Coalition (NSAC) took to the podium Saturday night in Chicago as the first of five recipients of the James Beard Foundation Leadership Awards — all of whom have devoted their lives to more fairness and equity in the American food system.
Attention, Good Food entrepreneurs! FamilyFarmed’s annual Good Food Financing & Innovation Conference is coming up on Tuesday, June 19 in Chicago — and you can apply to compete for cash prizes and in-kind services in our 2018 Good Food Pitch Slam… and to participate in the annual Financing Fair.