John Foraker shared his experiences as former CEO of Annie’s Homegrown and current CEO of the Once Upon A Farm organic fresh baby food company (co-founded by actress Jennifer Garner) at FamilyFarmed’s Good Food Financing & Innovation Conference in Chicago on June 19. The entrepreneurs in attendance gained plenty of tips on scaling up a startup business, developing new products, taking risks and learning from what did not succeed. They also came away with one guiding principle from one of the pioneers in organic consumer packaged goods.