“Just within the past 10 years, this industry has skyrocketed. Everything around this industry has completely changed. The consumers who shop this industry have changed. It’s no longer just the crunchy hipsters in Boulder.” That is how Anubhav (Anu) Goel described the fast-rising demand for Good Food at the start of his data-driven keynote speech at FamilyFarmed’s Good Food Accelerator Application Celebration at 1871 Chicago last week.
There are no guarantees for entrepreneurs launching new food ventures. But success can come amazingly fast when a food startup hits the sweet spot — or the sweet and savory spot in the case of Simple Mills, the Chicago-based company that produces a variety of nutrient-dense, grain-free baking mixes and crackers (and will be exhibiting at FamilyFarmed’s Good Food Trade Show and Good Food Festival.