During his more than a decade and a half leading Annie’s Inc., John Foraker played a pioneering role in creating the market sector for organic versions of popular consumer packaged goods (CPGs) such as macaroni-and-cheese mix, crackers and breakfast cereals. Foraker was so successful building the Annie’s Homegrown product line that General Mills bought the company in 2014 for $820 million. So what is Foraker doing for an encore? He, with other innovators who include actress Jennifer Garner, has co-founded Once Upon A Farm, which is spearheading an effort to create a new retail category for fresh, organic, refrigerated baby food.
There are no guarantees for entrepreneurs launching new food ventures. But success can come amazingly fast when a food startup hits the sweet spot — or the sweet and savory spot in the case of Simple Mills, the Chicago-based company that produces a variety of nutrient-dense, grain-free baking mixes and crackers (and will be exhibiting at FamilyFarmed’s Good Food Trade Show and Good Food Festival.