Whole Brain Consulting

Whole Brain Consulting Performing Smartly In Food Supply Chain Management

When you go to a supermarket, everything seems so orderly, stocked neatly on shelves, in bins and in coolers. But behind the scenes, getting food from farm to factory to grocery store fridge — a process known as supply chain management — can be complicated and messy. While some of the bigger food businesses handle supply chain internally, many others, including smaller and start-up businesses turn to the expertise of consultants with years of experience. One of these is Will Madden, co-founder of Chicago-based Whole Brain Consulting. FamilyFarmed interview Will about his business’ origins, why food businesses need contract manufacturers, the biggest supply chain challenges… and why he made the highest bid for a CEO yacht cruise on the Chicago River and Lake Michigan that was a silent auction prize at last April’s Frontera 30th Anniversary Celebration.

Good Food Is The Growth Sector In Grocery Industry

“Just within the past 10 years, this industry has skyrocketed. Everything around this industry has completely changed. The consumers who shop this industry have changed. It’s no longer just the crunchy hipsters in Boulder.” That is how Anubhav (Anu) Goel described the fast-rising demand for Good Food at the start of his data-driven keynote speech at FamilyFarmed’s Good Food Accelerator Application Celebration at 1871 Chicago last week.

Good Food Accelerator

Good Food Accelerator Businesses Hail Learning and Bonding Experiences

FamilyFarmed’s Good Food Business Accelerator (GFA) staged its annual Application Celebration and Networking Event at Chicago’s 1871 business incubator on Tuesday. It included a panel of four GFA graduates moderated by Scott Mandell, a program “supermentor” who founded hugely successful Enjoy Life Foods. And when Scott asked the alums about the biggest change in their businesses fostered by the Accelerator, the response by Mitch Wasserman of Full Belly Foods drew chuckles from the full-house audience.

Frontera 30

Chef Jason Hammel and Lula Cafe’s Years of Logan Square Meals: A Frontera 30 Story

Jason Hammel of the critically acclaimed Lula Café is a rarity among Chicago’s top chefs, in that he did not learn the craft in the kitchens of culinary legends. Jason is essentially self-taught. But he counts Chicago legends such as Rick Bayless, Paul Kahan and Matthias Merges as his role models and mentors. Like them, he has played a major role in sourcing from local and regional farmers. We are honored to have Jason as a participating chef at the Frontera 30th Anniversary Celebration, a joint fundraiser for Chef Rick Bayless‘ Frontera Farmer Foundation and FamilyFarmed, which will be held at The Art Institute of Chicago on Sunday, April 30.

S2G — Good Food Business of the Year — Marries Values to Innovation

Seed 2 Growth Ventures — known more familiarly as S2G — is breaking new ground as a Chicago-based venture capital firm providing capital to cutting-edge food, restaurant and agriculture businesses in the Good Food sector. This innovative “Soil to Shelf” investment model is the reason why FamilyFarmed will present S2G Ventures with its 2017 Good Food Business of the Year Award on Thursday, at its annual Good Food Financing & Innovation Conference at Chicago’s UIC Forum.

Nutritious Ingredients and Non-Grain Flours Fueling Simple Mills’ Rapid Rise

There are no guarantees for entrepreneurs launching new food ventures. But success can come amazingly fast when a food startup hits the sweet spot — or the sweet and savory spot in the case of Simple Mills, the Chicago-based company that produces a variety of nutrient-dense, grain-free baking mixes and crackers (and will be exhibiting at FamilyFarmed’s Good Food Trade Show and Good Food Festival.

FamilyFarmed Conference To Explore: Does Good Food = Local Food?

“Good Food movement” and “Local Food movement” are virtually synonymous to a lot of people. Yet the rising tide of consumer demand for Good Food is prompting more and more retailers, wholesalers and chefs to think globally while they act locally. This issue will be examined by the “Does Good Food Need to Be Local” panel at FamilyFarmed’s Good Food Financing & Innovation Conference on March 16.

Good Food Business Accelerator panel
Local Foods Chicago retail store
GMO OMG promo

Multi-Faceted Trade Day at Good Food Festival & Conference Captures Movement’s Span

There are so many elements to the Good Food movement that it would be hard for any one event to capture its breadth. But “Trade Day” at FamilyFarmed’s Good Food Festival & Conference March 20 — comes as close as can be to a comprehensive overview of this sweeping effort to change the way we eat for the better.

The Dill Pickle Co-op of Chicago.

First Person: Cooperation Underscored in Chicagoland Food Co-op Coalition

While there has long been robust interest in food co-ops in a number of communities across the United States, Chicago has lagged a bit behind. But change is under way. Over the past couple of years, there’s been an explosion of interest in retail food co-ops in the metro Chicago area, which in turn has spawned the Chicagoland Co-op Coalition.

Good Food Accelerator
Michael Bashaw, Whole Foods Market Midwest President
Shane Christensen of dailyServing

dailyServing ‘Functional Food’ Products Aim at a Healthy-Conscious but in a Hurry Society

Americans are increasingly health-conscious and concerned about what foods they are putting into their bodies. While there are plenty of nutritious and tasty whole foods out there, it is easy to fall back on the old, less healthy habits of doughnuts or candy bars or chips.
This is an issue that dailyServing, a Chicago-based food startup, aims to address.

David TerMolen

Food Business News: Lawyer Says ‘All-Natural’ Can Be a Risky Claim to Make

The Good Food movement is growing rapidly in part because consumers have confidence that the products they buy are what the producers say they are. This also means that those involved across the Good Food sector need to be on guard against any exaggerated or misleading claims that could erode that consumer confidence.

Mark Schneider of Living Waters Farms