Whole Brain Consulting

Whole Brain Consulting Performing Smartly In Food Supply Chain Management

When you go to a supermarket, everything seems so orderly, stocked neatly on shelves, in bins and in coolers. But behind the scenes, getting food from farm to factory to grocery store fridge — a process known as supply chain management — can be complicated and messy. While some of the bigger food businesses handle supply chain internally, many others, including smaller and start-up businesses turn to the expertise of consultants with years of experience. One of these is Will Madden, co-founder of Chicago-based Whole Brain Consulting. FamilyFarmed interview Will about his business’ origins, why food businesses need contract manufacturers, the biggest supply chain challenges… and why he made the highest bid for a CEO yacht cruise on the Chicago River and Lake Michigan that was a silent auction prize at last April’s Frontera 30th Anniversary Celebration.

Weekly Link Roundup – August 5

The best Good Food news we’ve read this week:    FamilyFarmed Nine Questions with Jim Slama, Founder and President of FamilyFarmed, Food Tank   Midwest Good Food How Chicago Became a Leader in Urban Agriculture, ChicagoInno A Tale of Resale: How Big Chains’ Produce Ends Up in Local Grocery Stores, WBEZ Chefs unearth inspiration in Read more about Weekly Link Roundup – August 5[…]

Guidance on New FSMA Produce Safety Rules from National Sustainable Ag Coalition

The U.S. Food and Drug Administration (FDA) recently released new regulations for produce under the 2010 Food Safety Modernization Act (FSMA), bringing the difficult process of implementing this major law to closure. There is no better source for information about the new regulations than the National Sustainable Agriculture Coalition, which has published a two-part series of blog posts on the subject that we share with you here.

FamilyFarmed's Wholesale Success manual

FamilyFarmed To Expand Farmer Training in Agreements With USDA, Whole Foods Market

Chicago nonprofit FamilyFarmed will greatly expand its efforts to train farmers across the United States through cooperative agreements with the U.S. Department of Agriculture (USDA) and a partnership with Whole Foods Market. These developments also sync up with FamilyFarmed’s own new Direct Market Success program — aimed at “growing young farmers” — supported by an IndieGoGo crowd-funding campaign.

Guidance on New Federal Food Safety Rules From National Sustainable Ag Coalition

The U.S. Food and Drug Administration (FDA) on Sept. 10 released new regulations under the 2010 Food Safety Modernization Act (FSMA), bringing the difficult process of implementing this major law closer to closure. And the National Sustainable Agriculture Coalition — which has been deeply engaged in this rule-making process for five years as an advocate for small and medium-sized farms — this week has published a three-part series of blog posts on the subject that we share with you here.

Farmer Gene Mealhow of Tiny But Mighty.
FamilyFarmed's Wholesale Success manual

Wholesale Success and You: Building the Supply of Local Food

Retail outlets, restaurants, schools, and other wholesale buyers have a difficult time finding enough local food to meet the fast-rising consumer demand. FamilyFarmed is addressing that issue through its Wholesale Success program, which has scheduled workshops around the country over the course of this year.

Atina Diffley is an organic farmer, author, and food safety trainer

First Person: Abundant Clean Water and Optimism

Organic farmer Atina Diffley’s trip to provide food safety training to small farmers in West Virginia underscored the fact that water quality and quantity is a difficult challenge.