Whole Brain Consulting

Whole Brain Consulting Performing Smartly In Food Supply Chain Management

When you go to a supermarket, everything seems so orderly, stocked neatly on shelves, in bins and in coolers. But behind the scenes, getting food from farm to factory to grocery store fridge — a process known as supply chain management — can be complicated and messy. While some of the bigger food businesses handle supply chain internally, many others, including smaller and start-up businesses turn to the expertise of consultants with years of experience. One of these is Will Madden, co-founder of Chicago-based Whole Brain Consulting. FamilyFarmed interview Will about his business’ origins, why food businesses need contract manufacturers, the biggest supply chain challenges… and why he made the highest bid for a CEO yacht cruise on the Chicago River and Lake Michigan that was a silent auction prize at last April’s Frontera 30th Anniversary Celebration.

Connect (And Party) With Rick Bayless… CEOs of Presence Marketing, KeHE and SPINS… and Support Family Farmers Too!

Spending time with leading Good Food business executives — at a gorgeous suburban Chicago home or a yacht cruise on Lake Michigan — sounds like reason enough to bid on two of the headline prizes in the Frontera 30th Anniversary Celebration’s online silent auction. But if you have Good Food business interests and want to learn more about this fast-growing sector that is building a better food system for America, how can you pass up the opportunity to learn from (while partying with) three giants of the Good Food industry: Bill Weiland of Presence Marketing, Brandon Barnholt of KeHe Distributors, and Tony Olson of SPINS, the leading data analyst for the natural and organic products industry.

Good Food Fest Raffle

Everyone Can Play In the Frontera Celebration’s Online Auction

The folks attending the Frontera 30th Anniversary Celebration fundraiser on April 30 at The Art Institute of Chicago will be able to bid on some mind-boggling prizes, including a food field trip to Mexico with Chef Rick Bayless, whose 30 years of achievement is being celebrated at the event. But guess what? You can bid for all of those prizes too. That’s because the auction, already under way, is taking place online, and you can compete wherever you are. All you have to do is visit the auction portal, click the prizes your heart desires, and bid.