Whole Brain Consulting

Whole Brain Consulting Performing Smartly In Food Supply Chain Management

When you go to a supermarket, everything seems so orderly, stocked neatly on shelves, in bins and in coolers. But behind the scenes, getting food from farm to factory to grocery store fridge — a process known as supply chain management — can be complicated and messy. While some of the bigger food businesses handle supply chain internally, many others, including smaller and start-up businesses turn to the expertise of consultants with years of experience. One of these is Will Madden, co-founder of Chicago-based Whole Brain Consulting. FamilyFarmed interview Will about his business’ origins, why food businesses need contract manufacturers, the biggest supply chain challenges… and why he made the highest bid for a CEO yacht cruise on the Chicago River and Lake Michigan that was a silent auction prize at last April’s Frontera 30th Anniversary Celebration.

FamilyFarmed Good Food Accelerator Graduates Are On The Rise

FamilyFarmed is getting close to announcing the roster of competitively selected Fellows who will participate (from November to April) in the fourth cohort of its Good Food Accelerator. So as a warmup, we’re recalling the nine great business from the third cohort that graduated last spring.

Good Food Accelerator

Good Food Accelerator Businesses Hail Learning and Bonding Experiences

FamilyFarmed’s Good Food Business Accelerator (GFA) staged its annual Application Celebration and Networking Event at Chicago’s 1871 business incubator on Tuesday. It included a panel of four GFA graduates moderated by Scott Mandell, a program “supermentor” who founded hugely successful Enjoy Life Foods. And when Scott asked the alums about the biggest change in their businesses fostered by the Accelerator, the response by Mitch Wasserman of Full Belly Foods drew chuckles from the full-house audience.

Good Food Accelerator

Apply To Join the Good Food Accelerator’s Ranks Of Fellow Achievers

FamilyFarmed invites rising food entrepreneurs to apply for a Fellowship in our Good Food Accelerator (GFA). The application period begins today (Aug. 14), and we will have scheduled a GFA Application Celebration and Networking Event on the evening of Tuesday, Sept. 5 at 1871 in the Merchandise Mart.

FamilyFarmed At Play: The Hatchery’s Pop-Up Nest For Fledging Food Firms

As part of its efforts to assist its small business associates, The Hatchery food business incubator held a pop-up market, sponsored by Groupon, at downtown Chicago’s Revival Food Hall on Saturday (June 17). So we dropped by to visit with a bunch of our food-making friends — and to purchase some of their delicious products, of course!

Good Food Festival

Record Good Food Festival Crowds Reflect A Movement’s Rise

The record attendance at FamilyFarmed’s 2017 Good Food Festival & Conference in Chicago underscored important points about the Good Food movement’s growing momentum. More than 7,500 people attended the 13th Good Food Festival & Conference, held March 16-18 at the UIC Forum on the University of Illinois at Chicago campus.

Meet These Promising Businesses Thursday at Good Food Conference

FamilyFarmed’s Good Food Financing & Innovation Conference, coming up on Thursday, is Chicago’s must-attend event of the year for investors, retailers, wholesalers, distributors and others who want a heads up about the region’s most promising Good Food businesses and products. And the centerpieces of this world-class networking event are the business pitch event and the Financing Fair.

Good Food Business Accelerator’s Third Year Off to Strong Start

Nine competitively selected Fellows are participating in the third year of FamilyFarmed’s Good Food Business Accelerator, and they represent a wide range of exciting entrepreneurial ventures: from unique pies and clean meals to tea-infused energy bites and indigenous wild rice cereal, and from locally sourced juices and sparkling fruit tonics to pickled produce and sippable soups.