FamilyFarmed’s Good Food Financing & Innovation Conference, coming up on Thursday, is Chicago’s must-attend event of the year for investors, retailers, wholesalers, distributors and others who want a heads up about the region’s most promising Good Food businesses and products. And the centerpieces of this world-class networking event are the business pitch event and the Financing Fair.
Seed 2 Growth Ventures — known more familiarly as S2G — is breaking new ground as a Chicago-based venture capital firm providing capital to cutting-edge food, restaurant and agriculture businesses in the Good Food sector. This innovative “Soil to Shelf” investment model is the reason why FamilyFarmed will present S2G Ventures with its 2017 Good Food Business of the Year Award on Thursday, at its annual Good Food Financing & Innovation Conference at Chicago’s UIC Forum.
Finding sourcing for financial capital has been one of the major dilemmas that many startups (and even some better-established players) face in the fast-growing Good Food movement. Fortunately, the money gap is starting to be filled by venture capital groups that see the business potential in the Good Food movement. Chicago’s SLoFIG, an acronym for Sustainable LOcal Food Investment Group, was one of the first to see — and seize — the opportunity.