The Chicago-based Sustainable Local Food Investment Group, better known as SLoFIG, was one of the first groups focused on making equity deals and loans specifically to Good Food business startups. That underscores just how recently the Good Food sector has been recognized as a promising and profitable place to invest — since SLoFIG itself has been around only since late 2010.
Finding sourcing for financial capital has been one of the major dilemmas that many startups (and even some better-established players) face in the fast-growing Good Food movement. Fortunately, the money gap is starting to be filled by venture capital groups that see the business potential in the Good Food movement. Chicago’s SLoFIG, an acronym for Sustainable LOcal Food Investment Group, was one of the first to see — and seize — the opportunity.