OrgaNums

Store Placement Is Growing Pain For Baby Food Maker OrgaNums

Ashley Rossi is the founder of OrgaNums, a Chicago-area company that uses a cold-pressed (High Pressure Pasteurized) process to create healthy, nutritious baby food from organic ingredients. Ashley’s business benefited from its participation in the Financing Fair at FamilyFarmed’s 2015 Good Food Financing & Innovation Conference. In this contributed piece, she describes the challenges she has faced getting retail store placement for her brand in this new market segment.

Meet These Promising Businesses Thursday at Good Food Conference

FamilyFarmed’s Good Food Financing & Innovation Conference, coming up on Thursday, is Chicago’s must-attend event of the year for investors, retailers, wholesalers, distributors and others who want a heads up about the region’s most promising Good Food businesses and products. And the centerpieces of this world-class networking event are the business pitch event and the Financing Fair.

Farmer’s Fridge and Its Salad Vending Machines: A Good Food Financing Fair Story

Vending machines. Not exactly what comes to mind when you think of Good Food… Until now, that is, thanks to companies such as Farmer’s Fridge, a business that is selling same-day-fresh jarred salads and healthy snacks from vending machines in dozens of locations around Chicago. This fast-growing company got a boost from participating in FamilyFarmed’s annual Good Food Festival & Conference and its Financial Fair.

Raj Karmani of Zero Percent (right) and Michael Bashaw of Whole Foods Market
dailyServing's functional food products
Zero Percent logo
Raj Karmani of Zero Percent (right) and Michael Bashaw of Whole Foods Market

FamilyFarmed’s Financing Fair Accepting Entrepreneur Applicants

To sustain and expand on that growth, though, entrepreneurs and investors must be able to connect and build businesses that expand the supply of Good Food products in local markets. That is the goal of FamilyFarmed’s annual Financing Fair, which is currently accepting applications from entrepreneurs who want to participate.