When you go to a supermarket, everything seems so orderly, stocked neatly on shelves, in bins and in coolers. But behind the scenes, getting food from farm to factory to grocery store fridge — a process known as supply chain management — can be complicated and messy. While some of the bigger food businesses handle supply chain internally, many others, including smaller and start-up businesses turn to the expertise of consultants with years of experience. One of these is Will Madden, co-founder of Chicago-based Whole Brain Consulting. FamilyFarmed interview Will about his business’ origins, why food businesses need contract manufacturers, the biggest supply chain challenges… and why he made the highest bid for a CEO yacht cruise on the Chicago River and Lake Michigan that was a silent auction prize at last April’s Frontera 30th Anniversary Celebration.
What happens when a group of very committed Good Food activists gets together to discuss ways in which philanthropy and personal action can advance the goals of the movement? It can get personal… but only in the best way.
Differentiation is an important key to success in the expanding sector of artisan food producers. A number of food entrepreneurs have sought their special niche by reaching into their personal experience and background. This is something that Rowida Assalimy did when she launched Kishr, a traditional hot beverage of her parents’ native country of Yemen that she grew up drinking.