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Good Food Accelerator Fellow Hopes Success for Her ‘Superfruit Brew’ is a Kishr Thing

Differentiation is an important key to success in the expanding sector of artisan food producers. A number of food entrepreneurs have sought their special niche by reaching into their personal experience and background. This is something that Rowida Assalimy did when she launched Kishr, a traditional hot beverage of her parents’ native country of Yemen that she grew up drinking.