When you go to a supermarket, everything seems so orderly, stocked neatly on shelves, in bins and in coolers. But behind the scenes, getting food from farm to factory to grocery store fridge — a process known as supply chain management — can be complicated and messy. While some of the bigger food businesses handle supply chain internally, many others, including smaller and start-up businesses turn to the expertise of consultants with years of experience. One of these is Will Madden, co-founder of Chicago-based Whole Brain Consulting. FamilyFarmed interview Will about his business’ origins, why food businesses need contract manufacturers, the biggest supply chain challenges… and why he made the highest bid for a CEO yacht cruise on the Chicago River and Lake Michigan that was a silent auction prize at last April’s Frontera 30th Anniversary Celebration.
The Good Food Trade Show & Policy Conference is coming up at Chicago’s UIC Forum on Friday, the middle day of FamilyFarmed’s three-day Good Food Festival & Conference. Here’s a quick tour of the top 5 reasons to attend on Friday.
“Good Food movement” and “Local Food movement” are virtually synonymous to a lot of people. Yet the rising tide of consumer demand for Good Food is prompting more and more retailers, wholesalers and chefs to think globally while they act locally. This issue will be examined by the “Does Good Food Need to Be Local” panel at FamilyFarmed’s Good Food Financing & Innovation Conference on March 16.