FamilyFarmed, a leading nonprofit advocate for a better food system, is happy to introduce you to the program for its 8th annual Good Food Financing & Innovation Conference. The Midwest’s premier business gathering focused on locally and sustainably produced food will be held Tuesday, June 19 at the Morgan Manufacturing event space in Chicago’s West Loop — and it has its strongest-ever lineup of industry experts discussing cutting-edge issues.
The technology behind blockchain is complicated, but its potentially enormous benefits to food businesses are simpler to explain. Blockchain enables producers to prove their product claims and, via an app, provide that information in an easily accessible form to consumers who care deeply about where their food comes from. It also provides near-instant traceability that can dramatically reduce the amount of time it takes to pinpoint the source of a food safety problem.