The technology behind blockchain is complicated, but its potentially enormous benefits to food businesses are simpler to explain. Blockchain enables producers to prove their product claims and, via an app, provide that information in an easily accessible form to consumers who care deeply about where their food comes from. It also provides near-instant traceability that can dramatically reduce the amount of time it takes to pinpoint the source of a food safety problem.
Attention, Good Food entrepreneurs! FamilyFarmed’s annual Good Food Financing & Innovation Conference is coming up on Tuesday, June 19 in Chicago — and you can apply to compete for cash prizes and in-kind services in our 2018 Good Food Pitch Slam… and to participate in the annual Financing Fair.