Apples await pressing at Virtue Cider's ciderhouse in Fennville, Michigan.

Raising the Bar on the Cider Trend

Hard cider can be described fairly as America’s native local drink, the most popular fermented beverage among the nation’s early drinkers. And while cider declined and today is a tiny sliver of the U.S. adult beverage market, sales and interest are surging all of a sudden.