Zero Percent is a Chicago organization that addresses both food waste and food want by facilitating the transfer of surplus food from restaurants and other businesses to nonprofit organizations that serve people in need. The group is currently staging Chicago Restaurant Giving Week, described in the article below, to raise funds to defray the high costs of picking up and delivering the perishable food from donors to donees, who are often located miles away in the sprawling and traffic-plagued city of Chicago.
Launched three years ago, Zero Percent benefited from its past participation in the Financing Fair at FamilyFarmed’s annual Good Food Festival & Conference. Applications for this year’s Financing Fair, which takes place Thursday, March 24 at Chicago’s UIC Forum, will be accepted through Feb. 29 (click here for an application form). To learn more about the three days of the 12th annual Good Food Festival & Conference (March 24-26), click here.
by Bob Benenson, Family Farmed
Make a small, charitable donation this week to help deliver delicious and healthy food from leading Chicago restaurants and other food servers to nonprofit organizations that distribute it to people in need. Get a voucher for a treat from one of dozens of participating outlets. Sound good?
That’s the concept behind the first Chicago Restaurant Giving Week, which is taking place in Chicago from today (Feb. 22) through Sunday (Feb. 28) and aims to defray the expenses of transferring food from donor businesses to donees. And it also is raising the profile of Zero Percent, the organization behind the campaign, and its recently launched crowd-sourcing website Food Rescue.
Zero Percent, based in Chicago, has gained momentum since its founding in 2013 in its efforts to address two of society’s biggest food-related issues: waste and want. Zero Percent has built relationships with 100 businesses and 80 nonprofits, and is facilitating the transfer of an average of a ton of food per day.
And — according to Raj Karmani, the organization’s founder and chief impact officer — there is much room to grow: His goal is to expand to 500 donee organizations throughout the Chicago area by the end of this year, and many additional food businesses want to utilize this better way to deal with surplus food rather than wasting it and throwing it out.
But the logistics of getting perishable food from donors — many of them downtown or in other affluent city neighborhoods or suburbs — to donees, many of them in underserved communities on the city’s South and West sides, are challenging. “There is a lot of need. There is a lot of poverty. Some of these areas are designated as food deserts. That’s where we see a lot of signups and growth and need,” Karmani said.
But, he continued, “The challenge on our end is that this is fresh prepared food that needs to move quickly into those areas, but due to traffic and time and parking issues, this is a costly endeavor. And most nonprofits don’t have the resources to pick the food up, once in a while they would have a volunteer.” He added that many of these nonprofit organizations do not even have storage, meaning that drop-offs need to be timed to when these groups can serve or deliver this food immediately to individuals or families.
The good news, he said, is that small financial donations go a long way to helping address these problems, and Food Rescue will be an ongoing project. “The platform is an invitation for Chicagoans to come together and help solve the problem,” Karmani said. “We are committed to make sure it’s transparent, we are committed to make sure we show
you the process, and make it a delightful experience.”
For this week, he added, referring to the Chicago Restaurant Giving Week promotion, “We also are treating you.” People donating at least $5 can receive a voucher for an item from dozens of participating restaurants (click here for a map showing locations) that must be cashed in by Sunday. The writer of this article is looking forward to the breakfast sandwich he will be receiving from an outlet of Hannah’s Bretzel, a fast-casual restaurant located about a block from his office in downtown Chicago.
[Good Food on Every Table recently profiled Farmer’s Fridge, one of the participating food companies. To read that article, click here.]
Karmani also urges “binge-giving.” By making multiple contributions of $5 or more, a donor can receive additional vouchers to sample fare across town.
He said the idea for the crowd-funding site emerged just two months ago, and the execution of Restaurant Giving Week developed over less than a month. This is not unusual, as Karmani’s ability to take an idea and run with it spawned Zero Percent in the first place.
Karmani was a graduate student in computer science at University of Illinois’ main campus in Champaign and had no previous professional acquaintance with food issues. But he got to know the owner of a bagel shop that he frequented, and one day learned that the store had been trying to get surplus food to people in need but was having a hard time ensuring that the food they packaged for these groups would get picked up.
So Karmani came up with a class project to produce an interactive platform that would connect food businesses to nonprofits and enable them to make arrangements so the food would be utilized. Zero Percent was born out of this concept after Karmani relocated to Chicago following his graduation.
Karmani said Zero Percent benefited from its participation in the Financing Fair at FamilyFarmed’s 2014 Good Food Festival and Conference. “We were able to connect with folks who care about Good Food in Chicago through the Good Food Festival,” Karmani said. “Investors, potential business partners, potential recipients. It is a forum that truly brings together those citizens year after year. A lot of work that we do is outreach, calling, cold calling, meeting people. To have that opportunity in one setting is remarkable.” (The 2016 Good Food Festival & Conference is coming up March 24-26 in Chicago.)
Hunger and lack of access to healthy food are the principle issues Zero Percent seeks to address, but there is a broader social purpose. “It’s empowerment. It’s about dignity. They see somebody cares for them, somebody is bringing nutritious food, it empowers them, it nourishes them, it keeps them engaged and focused…,” Karmani said of those who receive the food donations. “Food, as you know, is central to everything, it’s central to learning, it’s central to community, it’s central to peace.… It is very exciting to see that we bring things that matter there, that make a difference there.”
“We believe that hunger is a distribution problem, not a supply problem,” he said. “Together we can solve it by only contributing small amounts.”