LocalLocal.com is an online directory of restaurants, farms and food retailers that sell locally sourced food. By displaying the connections between retailers/restaurants and the farms where their food comes from, LocalLocal verifies that food is authentically local. LocalLocal founder Reed Shelger contributed this latest installment in Good Food on Every Table’s “Farm to Table: Keeping It Real” series.
The Good Food movement has made tremendous strides during recent years, but this progress is fresh and fragile. Among the biggest challenges is ensuring consumers that the Good Food claims made by people in the industry are legit. So FamilyFarmed’s Good Food on Every Table is launching the new chef-driven series, “Farm to Table: Keeping It Real.”
The Good Food movement is growing rapidly in part because consumers have confidence that the products they buy are what the producers say they are. This also means that those involved across the Good Food sector need to be on guard against any exaggerated or misleading claims that could erode that consumer confidence.