The proverb says that necessity is the mother of invention. Yet for the team who founded ready to BRANDS, it was impending motherhood — and a rare and debilitating condition associated with it — that necessitated their invention of ready to EASE, a nausea relief product that can be taken as an ice pop or liquid shot. The power of Mark Muller’s creative response to a critical situation — and the simple appeal of his organic, all-natural product — helped ready to BRANDS win a highly competitive Pitch Slam, beating out eight other outstanding business startups at FamilyFarmed’s Good Food Financing & Innovation Conference in June.