The proverb says that necessity is the mother of invention. Yet for the team who founded ready to BRANDS, it was impending motherhood — and a rare and debilitating condition associated with it — that necessitated their invention of ready to EASE, a nausea relief product that can be taken as an ice pop or liquid shot. The power of Mark Muller’s creative response to a critical situation — and the simple appeal of his organic, all-natural product — helped ready to BRANDS win a highly competitive Pitch Slam, beating out eight other outstanding business startups at FamilyFarmed’s Good Food Financing & Innovation Conference in June.
FamilyFarmed’s 8th Good Food Financing & Innovation Conference — the Midwest’s premier annual business and investment event in the Good Food space — is coming up Tuesday, June 19 in Chicago. And the biggest new wrinkle is the Pitch Slam, a business pitch competition in which the winners will be receive cash and in-kind prizes. We’re a little too genteel to have a man-eating beast — like a shark — as our mascot, so perhaps we’ll call this our Sustainable Seafood Tank.