Food Navigator-USA: Research Group Says Consumers Value ‘Local’ Label

by Bob Benenson, FamilyFarmed

The story linked below was published on Aug. 3 by, a daily online business-to-business publication covering the North American food & beverages market, and written by food journalist Maggie Hennessy. The article syncs well with FamilyFarmed’s coverage of National Farmers Market Week, which wraps up on Saturday (Aug. 8).

Foods and beverages carrying a “local” label appear poised to become the leading symbol of trust and transparency to consumers as the authenticity halo of such terms as ‘organic’ and ‘natural’ lose momentum, claims market analyst The Hartman Group — as reported by the website.

To read more on the Food Navigator site, please click here.

Chicago's Green City Market

Chicago’s Green City Market helped establish localism as a priority value for the city’s farmers markets in the late 1990s when it set a policy of accepting vendors from within a 300-mile radius. Photo by Bob Benenson.

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