Ashley Rossi is the founder of OrgaNums, a Chicago-area company that uses a cold-pressed (High Pressure Pasteurized) process to create healthy, nutritious baby food from organic ingredients. Ashley’s business benefited from its participation in the Financing Fair at FamilyFarmed’s 2015 Good Food Financing & Innovation Conference. In this contributed piece, she describes the challenges she has faced getting retail store placement for her brand in this new market segment.