Distill Ventures is the first business accelerator in the distilled spirits industry. FamilyFarmed in 2014 created the Good Food Accelerator, first business accelerator in the United States focused specifically on food produced locally and sustainably. So we were delighted to attend a lecture at the Independent Spirits Expo by Gonzalo De La Pezuela, Distill Ventures’ North America Managing Director, that focused on the entrepreneur’s founder’s story. He made a strong case for how telling the story of how your business came about and what passions drive you help you make the connection with a customer base… or as he frequently described it, your “tribe.”