Distill Ventures is the first business accelerator in the distilled spirits industry. FamilyFarmed in 2014 created the Good Food Accelerator, first business accelerator in the United States focused specifically on food produced locally and sustainably. So we were delighted to attend a lecture at the Independent Spirits Expo by Gonzalo De La Pezuela, Distill Ventures’ North America Managing Director, that focused on the entrepreneur’s founder’s story. He made a strong case for how telling the story of how your business came about and what passions drive you help you make the connection with a customer base… or as he frequently described it, your “tribe.”
Many of those involved in the Good Food movement believe that craft distilling deserves to be considered part of it, but the question has been raised about whether a distilled spirit needs to contain ingredients produced by local farmers in order to be considered truly local. Many producers now are touting local sourcing as a major selling point.
Craft spirits tasting events are, by their very nature, fun. But the annual Independent Spirits Expo in Chicago, the latest rendition of which was held Tuesday (Sept. 30), also has a highly informative side. A panel of industry experts ended with a roundup of insights on the outlook for the spirits industry in the years ahead.