Kitchfix Crunches Numbers for Granola Success: A Good Food Business Accelerator Story

Josh Katt, a Chicago chef, came up with the idea for his eight-year-old Kitchfix company while working as a personal chef and creating healthy meals — made from anti-inflammatory superfood ingredients — for customers who were fighting cancer. Kitchfix enabled him to expand the concept to a broader customer base. He grew a business that delivers prepared meals to homes and dropoff points, does catered events, and even has a small store in the Gold Coast neighborhood just north of downtown Chicago. Along the way, Katt and his team hit upon a product they learned had serious commercial potential: a grain-free, superfood-loaded variant of granola. His desire to grow this part of his business led to his participation in FamilyFarmed’s Good Food Business Accelerator.

Sugar: The Bitter Global Cost

The new federal dietary guidelines and label recommendations are both still being heavily contested by lobbyists in Washington.
Even so, the word is getting out around the world that sugar is a major cause of the obesity epidemic and the chronic diseases with which that epidemic is often associated.