Motherhood Was Necessity of Invention For Pitch Slam Winner “ready to BRANDS”
The proverb says that necessity is the mother of invention. Yet for the team who founded ready to BRANDS, it was impending motherhood — and a rare and debilitating condition associated with it — that necessitated their invention of ready to EASE, a nausea relief product that can be taken as an ice pop or liquid shot. The power of Mark Muller’s creative response to a critical situation — and the simple appeal of his organic, all-natural product — helped ready to BRANDS win a highly competitive Pitch Slam, beating out eight other outstanding business startups at FamilyFarmed’s Good Food Financing & Innovation Conference in June.