There have been a few headline-grabbing Big Food purchases of Good Food companies that have involved huge amounts of money. There are stalwart Good Food advocates who cringe at this development. Those who support or are at least sanguine about the new reality say, however, that the Good Food ecosystem benefits from Big Food’s acknowledgement and intersection with Good Food. We share insights on this important topic from FamilyFarmed’s Financing & Innovation Conference, held June 19 in Chicago.