Whole Brain Consulting

Whole Brain Consulting Performing Smartly In Food Supply Chain Management

When you go to a supermarket, everything seems so orderly, stocked neatly on shelves, in bins and in coolers. But behind the scenes, getting food from farm to factory to grocery store fridge — a process known as supply chain management — can be complicated and messy. While some of the bigger food businesses handle supply chain internally, many others, including smaller and start-up businesses turn to the expertise of consultants with years of experience. One of these is Will Madden, co-founder of Chicago-based Whole Brain Consulting. FamilyFarmed interview Will about his business’ origins, why food businesses need contract manufacturers, the biggest supply chain challenges… and why he made the highest bid for a CEO yacht cruise on the Chicago River and Lake Michigan that was a silent auction prize at last April’s Frontera 30th Anniversary Celebration.

Good Food Accelerator

Good Food Accelerator Businesses Hail Learning and Bonding Experiences

FamilyFarmed’s Good Food Business Accelerator (GFA) staged its annual Application Celebration and Networking Event at Chicago’s 1871 business incubator on Tuesday. It included a panel of four GFA graduates moderated by Scott Mandell, a program “supermentor” who founded hugely successful Enjoy Life Foods. And when Scott asked the alums about the biggest change in their businesses fostered by the Accelerator, the response by Mitch Wasserman of Full Belly Foods drew chuckles from the full-house audience.

Frontera 30

Chef Jason Hammel and Lula Cafe’s Years of Logan Square Meals: A Frontera 30 Story

Jason Hammel of the critically acclaimed Lula Café is a rarity among Chicago’s top chefs, in that he did not learn the craft in the kitchens of culinary legends. Jason is essentially self-taught. But he counts Chicago legends such as Rick Bayless, Paul Kahan and Matthias Merges as his role models and mentors. Like them, he has played a major role in sourcing from local and regional farmers. We are honored to have Jason as a participating chef at the Frontera 30th Anniversary Celebration, a joint fundraiser for Chef Rick Bayless‘ Frontera Farmer Foundation and FamilyFarmed, which will be held at The Art Institute of Chicago on Sunday, April 30.

S2G — Good Food Business of the Year — Marries Values to Innovation

Seed 2 Growth Ventures — known more familiarly as S2G — is breaking new ground as a Chicago-based venture capital firm providing capital to cutting-edge food, restaurant and agriculture businesses in the Good Food sector. This innovative “Soil to Shelf” investment model is the reason why FamilyFarmed will present S2G Ventures with its 2017 Good Food Business of the Year Award on Thursday, at its annual Good Food Financing & Innovation Conference at Chicago’s UIC Forum.

Nutritious Ingredients and Non-Grain Flours Fueling Simple Mills’ Rapid Rise

There are no guarantees for entrepreneurs launching new food ventures. But success can come amazingly fast when a food startup hits the sweet spot — or the sweet and savory spot in the case of Simple Mills, the Chicago-based company that produces a variety of nutrient-dense, grain-free baking mixes and crackers (and will be exhibiting at FamilyFarmed’s Good Food Trade Show and Good Food Festival.

FamilyFarmed Conference To Explore: Does Good Food = Local Food?

“Good Food movement” and “Local Food movement” are virtually synonymous to a lot of people. Yet the rising tide of consumer demand for Good Food is prompting more and more retailers, wholesalers and chefs to think globally while they act locally. This issue will be examined by the “Does Good Food Need to Be Local” panel at FamilyFarmed’s Good Food Financing & Innovation Conference on March 16.

Tea Squares: Energy Snack Business Gives Caffeine Boost to Chicago’s South Side

The promise of healthier snack food alone would have made Chicago’s Tea Squares an excellent candidate for FamilyFarmed’s Good Food Business Accelerator. But Tea Squares’ social mission — which includes creating jobs and stimulating economic growth in its challenged South Side community — was a clincher.

Good Food Business Accelerator panel

Good Food Business Accelerator Fellows to Show Their Skills at April 27 Demo Day

By Joel Blechman, FamilyFarmed When I tell people I’m the director of the Good Food Business Accelerator, which FamilyFarmed launched last fall, I’m frequently asked, “What does that mean?” Accelerators — which provide mentorship, networking opportunities, and other assistance to promising entrepreneurial businesses — compose a fast-rising sector that is promoting economic development in the Read more about Good Food Business Accelerator Fellows to Show Their Skills at April 27 Demo Day[…]

Local Foods Chicago retail store

Local Foods Store is a New Retail Wrinkle — And Just Maybe the Future of Supermarkets

The new Local Foods store being built in Chicago may turn out to be something of village square for the local Good Food movement, bringing together and helping to boost the kinds of small food businesses people used to frequent. And it could, just possibly, serve as a template for the supermarket of the future.

GMO OMG promo
The Dill Pickle Co-op of Chicago.
Good Food Accelerator

Jenny Yang’s Growing Tofu Business is an Immigrant Food Story With a Modern Twist

The stories of immigrants achieving success by making the foods of their native lands are parts of the history and social fabric of the United States. But Jenny Yang of Chicago’s Phoenix Bean tofu has an immigrant food story with a modern twist. While millions of people have come to America to escape poverty or oppression, Yang first came to the U.S. from her native Taiwan a quarter-century ago in pursuit of higher education.

Michael Bashaw, Whole Foods Market Midwest President

Whole Foods Exec Cites ‘Empowering’ Corporate Culture as Key to Chain’s Success

There is hardly a bigger Good Food movement success story than that of Whole Foods Market. So Michael Bashaw — president of Whole Foods Market’s 48-store-and-growing Midwest region — had a very attentive audience when he spoke Monday (Feb. 2) to entrepreneurs, financiers, and others associated with FamilyFarmed’s Good Food Business Accelerator program.

Shane Christensen of dailyServing
David TerMolen
Mark Schneider of Living Waters Farms